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 March for Babies Inspires Plants to Paint It Purple

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​Each year, millions of people join their family, friends and colleagues in communities across the nation to raise awareness and funds promoting healthy babies, living healthy lives. March of Dimes is a foundation dedicated to improving the health of babies by preventing birth defects, infant mortality and premature birth.

March for Babies is the March of Dimes’ largest fundraiser. In the United States alone, one in eight babies is born prematurely and each year, more than 120,000 babies are born with a birth defect, which is the leading cause of infant deaths.

As a way to raise awareness, March for Babies extended its cause to many Ford plants. Throughout March and April, employees supported this effort by wearing the color purple on the date respective to their plant. By wearing purple, each person made a difference and helped raise money to fund treatments, preventions and support programs in the community giving moms the best chance of a healthy, full-term pregnancy. 

This year, the following plants participated by wearing purple: Dearborn Truck Plant (DTP), Dearborn Stamping Plant (DSP), Kansas City Assembly Plant (KCAP), Livonia Transmission Plant (LTP), Rawsonville (RAW), Sterling Axle Plant (SAP), Romeo Engine Plant (REP), Van Dyke Transmission Plant (VDTP) and Woodhaven Stamping Plant (WSP).

Each plant played separate, yet significant roles by not only participating and supporting the cause, but also by making contributions and donations when possible. Below are the results from just a few of the plants that played a big part in Paint the Plant Purple:
• SAP made $5 per each T-shirts sold to employees, raising $630. Additionally, fundraising buckets were placed in different areas of the plant so that employees could make financial donations throughout the week and after the money was collected, SAP employees donated $773.67. Altogether, SAP raised $1,403.67 toward Paint the Plant Purple.
• WSP has raised $2,465 so far by selling raffle tickets for a parking space in the executive garage, Paint the Plant Purple T-shirts along with other Ford raffles for items like a chopper and TV.
• LTP sold 57 dozen purple, glazed donuts, raising a total of $107.
• VDTP held a raffle during the Town Hall meetings where employees could either make donations, or buy raffle tickets in the hopes of winning select items, such as a motorcycle or TV. VDTP raised a total of $787.
• Together, DSP and DTP have sold approximately 400 T-shirts and are both still in the process of selling more.

Ford sponsors a walk every year on the last Saturday in April at Hines Park in Westland, Mich. Nationally, Ford supported over 250 walkers and is on track to raise more than $500,000 for the cause.
By walking each year, employees are not only helping provide hope and health to 500,000 babies who are born too soon each year, but also raising money to help researchers find answers to problems that threaten the lives of babies worldwide.

If you were unable to walk but would still like to contribute, you can make a financial donation anytime at, donate your time by volunteering to help out on walk day or sponsoring someone you know who is planning to walk.

5/16/2012 6:00 AM