BANGKOK, Thailand — Ford Thailand showed off the capability of the all-new Ford Ranger to a group of lifestyle media during a community service trip in the northern city of Sukhothai.
The ‘Good Deeds Good Day with the All-New Ford Ranger’ trip provided participants with a fleet of the all-new Ranger 2.5L VCT petrol engine with five-speed manual transmission and the all-new Ranger 2.2L Duratorq TDCi with six-speed manual transmission.
Each Ranger was loaded with school supplies and sports equipment to be donated to underprivileged children at the Baan Huay Yuak School.
Ford also partnered with Kittivut Chairat, dealer principal and managing director, Chokechai CCM Co., Ltd, who conducts on-going charitable activities for the community under his San Fan project, which means weaving the dream for the children. This year, Kittivut was one of only six Ford dealer principles worldwide to receive the honourable ‘Salute to Dealers’ award for exhibiting unparalleled giving, dedication and leadership in giving back to the society he is doing business in.
At the Baan Huay Yuak School, media participants joined Ford and the dealership team in renovating the school’s buildings and utilities, planting trees, donating bicycles, and fixing the petanque court.
“As part of the community, Ford is committed to carrying out on-going corporate social responsibility (CSR) activities throughout Thailand,” said Tidayut Nophaket, communications director, Ford Thailand.
“We hope that our activities will contribute to the well-being of the children at the Baan Huay Yuak School so that they can reach their full potential,” she said.
As for the journalists, Patasirin Klinchan from Prachachart Turakij newspaper said that she enjoyed her first trip with Ford because it is not very often that a car company would be doing activities like this.
“We planted rice in the farm and picked mangoes from the trees. I had a good time with all the activity and it was nice to see that children at this school will benefit from what we do today,” she said.
The CRS trip with Ford did not impress the media with only fun activities; participants said they were also fascinated with the power and capability of the tough Ford truck.
“I had a chance to drive the all-new Ranger with automatic transmission and it was really easy to manoeuvre,” said Niramol Suwandee from Anywhere magazine. “But what I like the most was the comfort features and quietness of the interior. I felt like driving in a passenger car more than a regular truck.”
Another editor, Mathurapoat Butwaiyawutti from Attitude magazine felt that the muscular design has clearly communicated the power and strength of the Ranger, including the safety protections provided for driver and passengers.
“We tested the truck on a slippery road after the rain this morning and the Ranger did a very good job. I felt confident driving the one with five-speed manual transmission, both in the city and off-road,” he said.