DEARBORN - The Go Digital…Go Further (GDGF) recognition program, which motivates employees to increase awareness and understanding of IT tools and resources through engaging in self-paced learning experiences, is gaining momentum.
Paul Landray, director, ITO, says, “For me, GDGF is a great example of how our people are embracing Go Further and finding creative ways of adding value to Ford. The Digital Worker team came up with the idea and developed a practical, accessible approach to enable improvement in everybody’s use of digital tools. The fact that we have nearly 6,000 people enrolled, across all regions and skill-teams, demonstrates that the approach is working. I recently completed my Level 2 certification and have enjoyed the learning process and am benefitting from improved productivity. Thank you to everyone who contributed to the GDGF initiative and to everyone who has enrolled and is improving their own personal expertise.”
It is part of the larger Digital Worker (DW) effort that provides employees within Ford Motor Company with easy to use IT office productivity and communication tools, while utilizing virtual achievement badges and certificates, recognition from supervisors and colleagues, and the GDGF Dashboard tool to add some fun and competition.
One participant in particular, Nigel Brackenbury, director, FCSD-EU, tells his team, “As a sponsor for this initiative within FCSD, I am pleased to be able to tell you honestly from my brief exposure so far, that I am absolutely convinced it is the best thing we’ve ever done in the Company – to help us all use the computing power at our finger tips smarter and better every day.” Brackenbury is encouraging his team to make time to join the monthly coach calls and is really pleased with the progress they are making.
Since its introduction in September 2012, GDGF has registered more than 5,000 employees as participants. Of those, 3,200 enrollees are actively engaged in completing structured tasks and activities that are aligned to core business needs, which will impact their day-to-day work in an immediate, useful and meaningful way. These core business needs are:
• Easily connect with others globally
• Easily create, share and find information
• Easily integrate with a mobile workforce
• Easily balance work life priorities
Participants in general have been positive in their feedback to the Go Digital…Go Further Program support team. Anoop Chaudhuri, Ford HR manager, WP&A, said, “I think what the program has achieved is really great...go further with digital tools as much as you want...as quickly as you want...and with an element of friendly competition with your colleagues/friends...A great example by the IT team of how we can leverage the principles behind this and apply it to many other aspects of our work.”
With the support of IT and business leaders, along with their representatives from theDigital Worker Business Council, regional steering committees, Business IT and Learning and Development, are actively advocating involvement in GDGF by encouraging participation and recognizing achievements as participants’ progress toward their DW goals.
The program incorporates scenarios from DW’s How iWork website to introduce tools, best practices, methods and policies that encourage innovation and collaboration and that show participants how to work smarter, faster, anywhere. Fellow Ford Digital Workers who have experienced using the DW Tools, have contributed almost 500 tips and tricks to help others use the tools to be more digitally productive in their daily work.
GDGF recognition program participants are encouraged to complete four skill levels, done at their own pace as work schedules permit.
Level 1 – The Digital Worker achieves personal awareness, understanding and adoption of base Digital Worker scenarios, tools and methods.
Level 2 – The Digital Worker demonstrates community engagement through a personal awareness, understanding and adoption of Digital Worker scenarios, tools and methods.
Level 3 - The Digital Worker Expert demonstrates community engagement and commitment with personal awareness, understanding and adoption of advanced Digital Worker scenarios, tools and methods.
Level 4 – The Digital Worker Driver (Coach) achieves a level of competency and involvement in the programs that allow him/her to be an advocate within the DW community and to support Digital Worker engagement within One Ford (Seventy participants have completed the tasks necessary to achieve DW Driver status).
Richard Wright, project manager, V-Engine, Cleveland Plant, speaks out. “Originally, I thought this to be a daunting task to complete with my own work schedule at hand. With my goals set to the plan recommendations, I found that if I push myself; I could do better.”
“Looking back, I'm amazed at what I have learned from an enrollee to Level 4. Now I'm applying this knowledge and am spreading the word to my associates about how the Digital Worker Program can be of great benefit to each of us,” said Wright.
“You are not alone in the whole learning process of becoming a digital worker. I found the DW team to be an important asset in helping you understand what is put forth before you. This team of people is more than willing to assist you throughout the whole DW process; so that you can achieve the goals that you have set forth for yourself. You are not alone in this. We all want to see you succeed,” he added.
Are you ready to learn and be more effective at utilizing the DW skills and become the best digital worker that you can be on your time schedule? Then, take advantage of user friendly learning materials, over 500 participant-submitted tips and a support community that will assist you in achieving your goals. So, register at the Go Digital…Go Further site and be a program participant today.