DEARBORN - Ford announced its popular high school and nonprofit fundraising programs – Drive 4 UR School and Drive 4 UR Community – have contributed $20 million to high schools and nonprofit organizations across the United States since their inception in 2007 and 2012 respectively.
The programs provide up to $6,000 per event through test drives of Ford Motor Company vehicles. More than 1,500 dealers have hosted more than 4,700 events, partnering with their local high schools and nonprofits. Funds raised can be applied to any area where schools or nonprofits need support – new computers, athletics, music, even to fix damage caused by natural disasters. The Drive 4 UR School and Drive 4 UR Community programs were started in 2007 and 2012, respectively.
“We congratulate the students, teachers, parents, dealers, nonprofits and communities who worked so hard through so many events to help raise and apply money where they need it,” said Tracy Magee, Ford experiential marketing manager. “Drive 4 UR School and Drive 4 UR Community were developed as a fun, engaging way to protect important educational programs and community services. Ford and its dealers are proud to continue offering both programs locally through more than 1,300 events annually.”
How Drive 4 UR School and Drive 4 UR Community events work
For each Drive 4 UR School and Drive 4 UR Community event, Ford and Lincoln dealers work with a local high school or nonprofit organization to schedule a test-drive fundraiser. Dealers provide the cars to be test-driven, the high school or nonprofit organizes the event, and both work together to get the word out to their community. For every valid test drive completed, Ford donates $20 to the participating high school or nonprofit, up to $6,000.
Visit the links below to learn more about Drive 4 UR School and Drive 4 UR Community: