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Tidayut Nophaket, communications director, Ford Thailand (first from left) poses with participants at Ford’s Driving Skills for Life (DSFL) event held in Bangkok, Thailand on June 1, 2013. Ford celebrated its sixth consecutive year of the successful DSFL programme in Thailand and its ongoing partnership with JorSor 100.
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 Ford Thailand Continues Sixth Successful Year of Driving Skills for Life and Partnership with JorSor 100

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BANGKOK, Thailand — Ford is continuing its successful Driving Skills for Life (DSFL) programme in Thailand for the sixth year, and is hosting a series of special driving classes for its DSFL partner, JorSor 100, the country’s leading traffic radio station.

More than 300 employees from JorSor 100 are expected to participate in four exclusive DSFL sessions being conducted in Bangkok through June 9. 
“As Ford’s flagship CSR program in the region, DSFL in Thailand is part of the company’s ongoing global efforts to reduce traffic accidents and raise awareness on the importance of safe driving,” said Tidayut Nophaket, communications director, Ford Thailand.
“This year, we’re aiming to have 1,500 licensend drivers participate in DSFL, and as always, we’re providing the programme and training free of charge.”
During the past five years, more than 6,000 drivers in Thailand have participated in DSFL training, which provides a unique combination of theoretical and practical training. Students learn about safe and fuel efficient driving techniques in the classroom, followed by a hands-on driving experience under simulated road situations.
Ford’s globally-recognized DSFL programme has trained more than 500,000 licensed drivers worldwide through online, theoretical and practical training. Content has been customized for driving conditions in Thailand, to address unique local driving conditions.
JorSor 100 radio enhances the DSFL programme by helping educate its listeners on safe driving practices during key drive times. The station helps to publicize the DSFL programme and since partnering with Ford on the programme has helped to recruit nearly 1,000 of its listeners to participate in the various training sessions.
“Driving Skills for Life is a useful programme that encourages people to drive safely, which is also our mission at JorSor 100,”said Atchara Buasomboon, assistance director, Radio and Television Production, Pacific Corporation, producer of JorSor 100.  “I would like to thank Ford for organising this programme in Thailand, and we are proud to be Ford’s DSFL partner.”
 
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6/6/2013 12:30 AM