MADRID, Spain - Ford Spain and its dealer network have announced the formation of Ford RSC, a corporate social responsibility programme.
Initially the programme will help disabled people and their families, but further projects will be unveiled in the near future.
The initiative will involve an initial investment of €1m for the year 2013, financed by Ford and its dealers making a donation for each new vehicle sold.
"Against the current economic environment, we decided to be brave and launch an initiative to help others that is unprecedented in our country,” said José Manuel Machado, President of Ford Spain. “With this programme, Ford is expanding the commitment to society that it is already demonstrated through actions such as the integration of people with disabilities in the Valencia plant, the 24 Hours Race for charity and our recent support for the Spanish Paralympic Committee.”
The first Ford CSR project will focus on improving access to mobility for people with disabilities. This will involve improving access at Ford dealerships, adapting of vehicles and delivering a customer service tailored for disabled people.
For vehicle adaptations, Ford has created a new department to provide features that meet the individual needs of disabled people.
In addition, Ford is also working on a pioneering project in the automotive industry: the provision of a free service giving five years of support and advice for disabled people and their families. This service will provide support in areas such as access to the labour market, training and advisory assistance on medical problems, telepharmacy and hospital transfers.
The free service also included information and news related to scholarships, jobs, grants and new legislation, plus a leisure service to plan a trip taking account accessibility in places such as museums and restaurants.
"Ford RSC is a project with a really important dimension as it involves 5,000 workers in 400 dealerships," explained Julian Untoria, president of the Ford Dealers Association in Spain.
The programme was announced earlier this week at the premises of dealers Deysa Ford. Taking part in the launch were armless driver David Rivas, Paralympians Alfonso Cabello (cycling), Maria Monica Merenciano (judo), Jaume Llambi (basketball), David Celia Casinos and his guide Mestre (Athletics), Ricardo Ten (swimming), Juan Enrique Porto and his guide Jose Antonio Villanueva (Cycling).