DEARBORN - While employees in Ford Export and Growth are known to Go Further to help others, E&G’s dealers recently showcased their willingness to do the same.
The first E&G Charity Auction, held during the final night of E&G’s 2012 annual Dealer Business Meeting, was a tremendous success thanks to the generosity of E&G dealers from all around the world.
Hosted by the world-renowned Barrett Jackson Auction Team, the auction featured a unique collection of items for both silent and live bidding, with all net proceeds benefitting a charity of the dealer’s choice in their home country.
Some of the unique items up for bid included:
• A Franklin Mint 1908 Ford Model T signed by Executive Chairman Bill Ford
• A Franklin Mint 1969 Mustang Boss 302 signed by CEO and President Alan Mulally
• Golf and dinner with E&G director Hal Feder
• A VIP experience at a Barrett Jackson Car Collector Auction of the dealer’s choice
• Two premium tickets to the championship match of the Union of European Football Association (UEFA) in Munich.
• Tickets to the American Idol finale in Los Angeles
•VIP access to a taping of the Tonight Show and a guided tour of host Jay Leno’s private automobile collection
The highlight of the auction was a Special Edition 2012 Mustang Boss 302 signed by Alan Mulally, Bill Ford and racing legend Parnelli Jones. The one-of-a-kind vehicle featured a unique design treatment created by Ford designer Melvin Betancourt – complete with auto-show caliber paint treatment with painted graphics and a full complement of proprietary Ford Racing performance modifications.
Craig Jackson, chairman and CEO of the Barrett-Jackson Auction Company, along with world-renown auctioneers Spanky and Amy Assiter, facilitated the auction, which was jump-started by an unexpected and generous donation from four dealers in the Middle East region who pledged $160,000 to children’s charities before bidding even officially began.
Bidding was spirited, particularly on the opportunities to attend the American Idol finals, a behind-the-scenes tour of the Ford and Lincoln displays at this year’s Paris Motor Show and of course, the special-edition Boss Mustang, which “sold” for $182,000.
A total of $434,150 was raised at the event. Winning bidders will select a charity of their choice from a list of more than 1,500 grassroots charity projects prescreened by GlobalGiving, or they can choose a local charity organization in their home country or region.
“I am so thankful to our dealers,” said Hal Feder, director, Ford Export and Growth. “The generosity they displayed demonstrates the incredible level of commitment they have to others and is just one of many examples how they ‘Go Further’ to benefit so many people in their communities.”
(from left) Amy Assiter, Spanky Assiter and Craig Jackson from the Barrett-Jackson Auction Company donated their time to facilitate the E&G Charity Auction.
Racing legend Parnelli Jones and Hal Feder.