SAN JUAN, Puerto Rico – Ford’s popular Drive One for Your School fund-raising program is providing schools in Puerto Rico with much-needed funds while introducing more people to the Ford brand.
Known on the island as Monta tu Clase (Build Your Class), the program offers monetary support to educational institutions or graduating classes through test drives around the schools’ facilities. The drive helps participants become familiar with the brand in a safe environment.
Each of the nine Ford dealers in Puerto Rico selects a school to host one of the drives, which so far have drawn a diverse group of attendees, including young families, young adults and professionals. Dealers provide the vehicles to be test driven, the school organizes the event and receives $20 for each test drive completed, up to $3,000, on behalf of the Dealer Association.
Drive programs have been completed at three schools so far, with the Ford Fusion and Escape proving to be the overall preferred vehicles to drive, and the hands-free liftgate and active park assist the technologies most participants wanted to try. Attendees also drove the Explorer, Focus and Fiesta.
Two salespeople from the dealerships are on site to assist anyone looking for vehicle specifications, while Ford Puerto Rico personnel and agency promoters interact with the participants and create technology stations for all to test.
Two of the three schools in Puerto Rico used the money raised for the graduating senior classes. The third, Robinson School, used the funds to send its advanced robotics team to a competition in California.
The remaining six dealers are still selecting schools. The drives are expected to resume in August.
Drive One for Your School began in the states in 2007 as a fun, engaging way to help high schools raise money while exposing as many people as possible to Ford Motor Company vehicles.