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Changan Ford held its final Driving Skills for Life (DSFL) event for 2012 in Xiamen.
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 Changan Ford Helping Make China’s Roads Safer

DATE: Will be calculated from "Release Start Date" field.

XIAMEN, China — Changan Ford continues to do its part to make sure China’s roads are a little bit safer.
Changan Ford held its final Driving Skills for Life (DSFL) event for 2012 in Xiamen in Fujian province, with 65 journalists from various media outlets including print, radio, TV and online joining the final stop of the program.
 
In the spirit of ‘Go Further,’ Ford’s brand promise announced in China during the 2012 Guangzhou Auto Show, the training program serves as a great platform for Changan Ford to promote safe and eco driving skills among Chinese drivers.
 
 “We’re serious about safety and environmental responsibility at Changan Ford, and we believe that a program to help our Chinese customers develop safe and efficient driving skills is tremendously important,” said Marin Burela, president of Changan Ford Automobile Company. “CAF is not just a car producer; we firmly believe that we have strong social responsibility to the communities where we work and live. Apart from providing high quality, green, safe and smart cars to our loyal Chinese customers, we’re also committed to promoting safe and green driving skills they can use in their daily lives.” 
 
During the last stop, Changan Ford racing driver Rainey He was a surprise guest, sharing with the media a lot of practical driving tips focusing on green and safety, such as setting up the safety seats for children, dealing with unexpected incidents and the importance of wearing a safety belt.
 
In the field training session, participants were divided into groups to practice the skills they learnt in the classroom. With the guidance of Huang Jianchuan, a Changan Ford trainer and Rainey He, media were able to experience advanced safety features on Ford vehicles, like the Electronic Stability Program on the Mondeo and the superior handling of the New Focus and Classic Focus.
 
In addition to the regular training program, Changan Ford introduced an online video campaign for the first time, featuring good driving practices including the importance of not travelling with unnecessary loads, maintaining a safe distance from other vehicles and using child safety seats for children.
 
The videos, shown during the in-class training session and shared online, gained positive feedback from viewers. A lot of participants said they were more aware of important safe driving tips as a result.
 
“These videos on safety and green make the program a lot more interesting. Participants were also able to interact with racer Rainey He, which is quite impressive,” said Mao Chuan from the Morning Herald.
 
What’s more, the whole event was broadcast live on Weibo.com, the most popular micro-blogging site in China, which successfully created buzz among online participants and encouraged off-site interaction.
 
Introduced in China in 2009, CAF DSFL is built on the momentum of the Ford Driving Skills for Life program. In 2012, CAF expanded this program to the 5- and 6-tier cities in China to cater to different customer needs. Last year, around 4,000 customers in 60 Chinese cities participated in the free training program and by 2012, over 14,000 customers in 189 cities have become the beneficiaries of this program in China since its launch.
 
 
Changan Ford trainer shared driving tips with the media.
Media joined the field test drive to experience Ford Mondeo, Classic Focus and New Focus at Golden Bay, Xiamen.
   
Rainey He granted training certificates to participants.
Frank Wang, directorof the PA department, Changan Ford with a journalist.
   
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1/9/2013 1:25 AM