DEARBORN - Bob Goodwin has been the co-lead and HR representative for the Finance Diversity Council for over 10 years. In this role, he has provided the council strategic direction and helped lead many initiatives. One initiative is the high school diversity module. This project involves teams of four to five volunteers delivering presentations at metro-Detroit high schools outlining the importance of diversity. Through Bob's efforts with the Finance Diversity Council, over 250 Finance employees have participated in this project and delivered over 60 presentations on creating diversity awareness and demonstrating how diversity benefits Ford. These presentations were delivered at about 15 high schools to approximately 2,100 students. Bob's assistance was critical in crafting the message for the High School Module.
“The very favorable feedback received over the years from both the students and school staff, plus the feedback from the volunteer instructors telling us how much they enjoyed interacting with the students, has been very gratifying. I’ve enjoyed working with the other module volunteers in supporting this worthwhile project,” said Goodwin.
Bob also worked with employees involved in the Finance Diversity Council to develop, communicate, and launch the Micro Mentor project. Under this web-based initiative, Ford Finance employees pair up with small-business owners and entrepreneurs to offer their experience and expertise to solve specific business challenges. Micro Mentor assists minority and low income individuals who lack the specific financial expertise to apply to their small business.
His leadership, tireless efforts and dedication have fostered a culture where all are encouraged to contribute and achieve to their full potential. Without his effort and hands-on involvement, many of the Finance Diversity Council initiatives would not have been accomplished.
“I really appreciate receiving this award. During my 35 years with Ford, I’ve personally seen the importance of fostering a respectful and inclusive environment. I once heard a phrase that underscores this importance: “I hear you, you hear me, and together we create value.” By including everyone in a respectful environment, we can hear each other more clearly, and that means we’ll be more effective at creating value,” said Goodwin.