LUANDA, Angola – Disadvantaged children needing corrective surgery will benefit from a unique fund-raising program supported by Ford and its local dealer, Robert Hudson.
Known collectively as the Palanca Parade, the 13-month program unites businesses, artists and individuals in the effort to help thousands of children.
Palancas are a type of antelope native to Angola and the national symbol of the country. Companies and individuals can purchase one made of fiberglass to decorate as they choose, with a portion of the proceeds going to the Original Foundation, which was established for the cause. The palancas will be auctioned off next October, with all proceeds going to the foundation’s work with children in need.
Andre Castro Pinheiro, managing director, Robert Hudson, says one of the unique aspects of this effort is that in additon to helping children, there’s an opportunity to shine a spotlight on Angola’s arts community as well as its culture and heritage. “Using Angolan artists to decorate the palancas will draw attention to their work, both nationally and internationally. Hopefully it will also focus attention on the importance of preserving these animals, which are on the critcally endangered list.”
The president of Angola, other government leaders and local dignitaries took turns painting the first of the palancas at a recent gala.The Ford palanca is on display at the Robert Hudson showroom in Luanda. It and the other palancas will be placed in picturesque locations around the city before being auctioned off.