LAGOS, Nigeria – To help ensure the availability of genuine Ford and Motorcraft parts throughout Nigeria, Ford is working with Coscharis Motors to establish a network of authorized retailers throughout the country.
The goal is to establish 100 locations carrying a range of Ford and Motorcraft products, such as batteries, filters, lubricants and wipers.
Ensuring a readily available supply of genuine parts is a safety as well as a service issue says David Lawrence, Dealer Operations manager, Sub-Saharan Africa. “Ford and Motorcraft parts have undergone extensive testing and are designed and manufactured according to strict specifications, unlike counterfeit parts, which can place the customer at risk.”
Lawrence noted that counterfeiters control more than 12 percent of the automotive spare parts market in Nigeria. By establishing a network of authorized retail locations, Ford hopes to give Nigerian customers increased access to genuine replacement parts throughout the country.
One of the difficulties in Nigeria, according to Coscharis Motors Executive Director Cosmos Maduka, Jr., is that many customers are located in remote areas, unable to easily reach the dealership to obtain Ford products. As a result, they may purchase products purported to be genuine Ford or Motorcraft merchandise but are actually counterfeit.
Lawrence said the program was also necessitated by a dramatic increase in demand for Ford parts, spurred by increased sales of Ford vehicles and overall industry volume.
Ford provided marketing assistance, including point-of-purchase materials, to help launch the program. So far about 60 locations have been identified as authorized retailers.
The effort to establish a retail network was formally announced in late March during an event at Coscharis Motors’ Ford showroom in Lagos attended by a number of government transportation officials. Ford and the Nigerian government are both working to locate counterfeit products and prosecute those responsible for their production and distribution.