Blue Oval Connect Auto Show Newswire: January 9, 2012

January 9, 2012

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New Ford Fusion Brings More Technology, Expected Triple Crown of Best-in-Class Gas, Hybrid, Plug-In Efficiency
Ford’s all-new Fusion brings alive the next generation of more expressive vehicles from Ford and is the first sedan to offer gasoline, hybrid and plug-in hybrid versions – each expected to deliver top fuel economy and an engaging driving experience.

Featuring a sleek silhouette and fresh face, the all-new Fusion is the latest in a series of vehicles from Ford – following the 2011 Fiesta subcompact and 2012 Focus small cars – developed to satisfy customers everywhere looking for leading fuel efficiency, helpful technologies and game-changing looks.

To read the full article, click here

Related Material:

Ford Employees, Retirees Enjoy Sneak Preview of NAIAS
Sunday was a special day for Ford.

Ford employees, retirees and alumni with many accompanied by family members and friends – gathered at Joe Louis Arena for an exclusive preview of the presentations Ford and Lincoln will give to international media this week at the 2012 North American International Auto Show (NAIAS) in Detroit.

To read the full article, click here

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Photo Gallery: Ford Employee Preview

Telling the Ford Fusion Story in New Ways
As mainstream media has fragmented in recent years, consumers are increasingly relying on word-of-mouth recommendations from online social networks for purchasing decisions. Ford is taking advantage of that trend to help cut through the noise and tell the story of the new 2013 Fusion using a website optimized for viewing on mobile platforms like smartphones and tablets.

FordFusionStory.com went live on Jan. 9, 2012 just in time to coincide with the reveal of the Fusion at the North American International Auto Show. Beginning with what Ford believes is one of the best cars it has ever built, FordFusionStory.com will enable people to learn more about how this exciting new car came to be.

To read the full article, click here

Ford’s Interactive Display at NAIAS Reaches New Heights – Literally
The Ford show display at the 2012 North American International Auto Show will give attendees a view from above of what may be in store for the future of in-car vehicle technology. The Ford Living Connected Experience demonstrates how trends will drive future customer in-car technology needs.

Ford’s Living Connected Experience will give visitors a peek of what might be in store for new vehicle technologies. Leading up to their visit to “the Cloud,” groups of 12 visitors are guided through five stations that explain how Ford technology is addressing future trends, including Changing Population Demographics, Emerging Technologies and Living Green. The group will then board a 20-foot-tall elevator that takes them into “the Cloud,” where visitors enjoy a 360-degree film showcasing the future of in-vehicle technology from Ford.

To read the full article, click here

2012 Ford NAIAS Press Conference
Watch Ford unveil the next-generation Fusion at the 2012 North American International Auto Show. Click here to view video.

Ford Unveils New Fusion at NAIAS; Big Three Making a Comeback
(NBC) Reporter Phil LeBeau reports from the NAIAS on new products and the comeback and reinvention of the Big Three. He shows off a new Ford Mustang and the all-new Ford Fusion, as well as some competitors’ vehicles. Click here to view video.

Outside Voices
Ford Fusion 2013 Trounces Competition, Adds 100 MPGe Plug-in Hybrid
(TIME) Ford just took the wraps off three streamlined new 2013 Fusions, including a head-turning plug-in hybrid it claims can do 100 MPGe, or “miles per gallon gasoline equivalent,” a way of quantifying performance when measuring electricity in lieu of traditional fuel. To read the full article, click here.

Ford Packs Lots of Technology into Redesigned Fusion
(The Detroit News) Ford unveiled its new Fusion sedan at the Detroit Auto Show and said it will offer gasoline, hybrid and plug-in hybrid powertrains. To read the full article, click here.

Detroit Auto Show 2012: Elantra wins big, 2013 Ford Fusion showcased
(The Washington Post) The 2012 North American International Auto Show opened in Detroit on Saturday, and one early winner at the show was Hyundai, whose Elantra beat out the Ford Focus and Volkswagen Passat to win North American Car of the Year. To read the full article, click here.

Two Sporty Chevy Concepts Reveal Young-buyer Strategy
(Detroit Free Press) Chevrolet this morning unveiled two compact coupe concepts called Code 130R and Tru 140S – the product of its two-year study of teens and 20-somethings. To read the full article, click here.

In Motown They're Dancing In The Streets
(Forbes) U.S. automakers haven’t been this happy in years. They’re gaining market share, raking in profits, cranking up production and welcoming back consumers who are finally in the mood to spend. Even the unseasonably warm January weather has put Detroit in a good mood. What better way to kick off the annual North American International Auto Show? To read the full article, click here.

Detroit Auto Show: Three Car Trends to Look For
(The Economic Times) Beyond the usual hype at the Detroit auto show, automakers have plenty to brag about this year: U.S. sales are the highest since 2008 and they're expected to keep growing. Buyers are being lured by cheap loans and an improving economy. To read the full article, click here.

As Detroit Auto Show Begins, Must-see Cars on Display
(Detroit Free Press) From the striking 2013 Ford Fusion to the definitive BMW sport sedan and its latest competitor from Cadillac, new cars debuting at the North American International Auto Show in Cobo Center hold the key to thousands of jobs and billions of dollars from Detroit to Tokyo to Munich. To read the full article, click here.

@Ford Team:
Publisher: Sara Tatchio
Associate Publisher: Jenn Corney
Managing Editor: Megan Whalen

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