March 28, 2013

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In this Blue Oval Connect Weekly Briefing…

  • Ford Publishes its 2012 Annual Report for Stockholders
  • Ford Executive Vice President Shares Insights on Luxury Market, Customers, Technology
  • Go Further: One Man, One Goal, One Millimeter
  • Video Snack: SecuriCode Keypad
  • Outside Voices: (Detroit Free Press) Ford, GM Trump Toyota in Customer Loyalty, Experian Says



<i>@Ford</i> North America
@Ford Connecting North America

The latest issue of @Ford for North America is out now featuring the Ford C-MAX Hybrid, Ford Mustang 50 Years logo, Consumer Experience Movement, Ford Recruiting, Go Further, Communications role in FPS and more.

Click here to view the electronic version of the magazine.

Top Stories
Blue Oval
Ford Publishes its 2012 Annual Report for Stockholders

Today, Ford Motor Company released its 2012 Annual Report to stockholders.

The report states that Ford delivered strong results in 2012 – achieving 14-straight quarters of operating profit and the fourth year in a row of positive net income as the company continued to go further to meet the needs of its customers, the challenges of the industry and the issues confronting the world.

To read the full article, click here.

Ford News
Jim Farley
Ford Executive Vice President Shares Insights on Luxury Market, Customers, Technology

Recently, Employee Communications had the opportunity to discuss some of the themes of Farley's planned keynote speech. Below are excerpts from that conversation.

Q. How has the Great Recession affected the luxury automobile market?
A. The luxury car business is stabilizing and consumer optimism is on the upswing. We feel confident that we know how the Great Recession has changed the business, but there are bigger changes in sight that nobody seems to be talking about.

To read the full article, click here.

Related Material:


Licensed Products
Ford Celebrates Countdown to 50 Years of Mustang with All-New Licensed Products

The Ford Mustang will soon become the newest member of a very exclusive club: Vehicles in continuous production for 50 years. To help mark this milestone, more than 20 companies have already signed up to sell products including watches, pinball machines, T-shirts, model cars and more that celebrate the Mustang's first 50 years.

To read the full article, click here.

Related Material:


Ford Fusion
Ford Wins Best Car Styling Brand Award from

Ford is the 2013 Best Car Styling Brand among non-luxury car shoppers in the annual Brand Image Awards according to Kelley Blue Book, marking the third-consecutive year Ford has earned kudos for vehicle design.

To read the full article, click here.


Diego Rivera murals
Heritage Moment: Detroit Newspaper Highlights Ford Past and Present in Multimedia Project

On March 23, The Detroit News launched a feature multimedia project entitled "Then and Now," which focuses on Diego Rivera's famous industrial mural that is installed at the Detroit Institute of the Arts.

To read the full article, click here.


Go Further
Go Further: One Man, One Goal, One Millimeter

A millimeter. It's the thickness of the credit card that's in your pocket right now. It's the thickness of ten sheets of paper stacked up.

To read the full article, click here

Global Notes
Ford Blue Oval
Ford Cuts Global Water Use By 8.5 Percent

Ford reduced the average amount of water used to make each vehicle by 8.5 percent between 2011 and 2012 – putting the company more than halfway toward its current goal of using an average of just 4,000 liters per vehicle globally by 2015.

To read the full article, click here.

Mulally in Thailand
Ford President and CEO Supports Turbo-Charged Growth in ASEAN

Alan Mulally, president and CEO, had been in Thailand before, but this was his first time at the Bangkok International Motor Show – the premier auto show in the ASEAN region, which represents a combined population of 600 million across its markets.

To read the full article, click here.

'Unleash the Beast'
Built Ford Tough Truck Roadshow 'Unleash the Beast' Wows Saudi Community

Ford Middle East and Al Jazirah Vehicles Agencies Co., the Ford and Lincoln importer-dealer in Saudi Arabia, recently kicked off a major kingdom-wide roadshow, bringing the legendary Ford F-150 and Ford Ranger Built Ford Tough® trucks closer to Saudi customers. The event was a huge success during the first three legs, in Najran, Jizan and Abha, with more than 5,000 customers attending so far. After the Jeddah leg, the roadshow continues to Al-Madinah al-Munawwarah, Tabuk, Ha’il, Al Qassim, Dammam and Riyadh.

To read the full article, click here.

New Fiesta 2014
Reveal of Brazilian-Made New Fiesta Draws 50,000 People

Ford revealed the Brazilian-made New Fiesta in an event in São Bernardo do Campo, where the vehicle will now be produced. The concert featuring famous Brazilian singer Claudia Leitte drew more than 50,000 people on Sunday. Brazilian actress Ísis Valverde and local band Lipstick were the event's other attractions.

To read the full article, click here.

Video Corner

Video Snack: SecuriCode Keypad

Learn how to lock and unlock your doors using the SecuriCode key pad.

Click here to view the video.


Outside Voices

Ford, GM Trump Toyota in Customer Loyalty, Experian Says
(Detroit Free Press) Ford and General Motors, gaining ground over Japanese automakers with their most stylish sedans and small cars since the 1970s, are topping Toyota in customer loyalty, researcher Experian Automotive said. To read the full article, click here.

GM Says Nearly 90 Percent of Vehicles Will Be New or Updated by 2016
(Detroit Free Press) General Motors expects to redesign, refresh or replace nearly 90 percent of its vehicles in the North American market from 2013 to 2016, according to a presentation made yesterday at a conference in New York. To read the full article, click here.

Chrysler Hopes New Jeep Cherokee Will Take Brand 'Into the Future'
(The Detroit News) Chrysler revealed the future of its Jeep brand when it unveiled the all-new 2014 Jeep Cherokee at the New York International Auto Show. To read the full article, click here.

Toyota Boosts 2013 U.S. Industry Sales Forecast
(The Detroit News) Toyota said Tuesday it is boosting its forecast for 2013 U.S. auto industry sales to 15.3 million, predicting sales will remain strong in March. To read the full article, click here.

Honda Rolls Out Built-In Vacuum for Odyssey Minivan
(The Detroit News) Honda has a solution for on-the-go parents trying to clean up after kids: the world's first in-vehicle built-in vacuum cleaner. To read the full article, click here.


Ford Employees Recreation Association (FERA)

East Concourse (between the cafeteria and auditorium) Ford World Headquarters Tuesday, Thursday and Friday
Ford Conference Event Center Wednesday (on Village Road across from The Henry Ford)

Desk hours:
10:30 a.m. to 1:30 p.m.

Club Information:
Find a club that's right for you we have 45 Clubs!
If you don't find what you are looking for we can help you organize one!

Fun and Travel FERA Discounts:
Cedar Point Tickets
Kings Island Tickets
Golf Michigan Play Books
Travel Cruises and Resorts

For more FERA information, click to


Directory Information
Phone numbers and email addresses for important Ford Motor Company contacts can be found on @Ford Online at:

For benefit questions, please contact the NESC at 1-800-248-4444 or email

Retiree Club Info
Retiree Club Information Now Online

A complete list of retiree club information and group meetings has been relocated to an @Ford Online web page.

Click here to check out the listing of retiree clubs and groups, as well as upcoming meeting dates shared with the Blue Oval Connect team.

If you have any questions or concerns, please send an email to

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@Ford Online Team:
Publisher: Sara Tatchio
Associate Publisher: Jenn Corney
Managing Editor: Megan Whalen

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