DEARBORN - The world has changed dramatically in the past 50 years and the favoured colour choices of Ford Mustang drivers have shifted as well. As television transitioned from black-and-white to colour, Mustang reflected the incoming fashion trends with a palate of vibrant colours.
In the five decades since, colour shifts to more muted browns and yellows and back to today’s bolder hues have given Mustang a different tint from many other cars.
While the best-selling vehicle colour in the U.S. today is white, Mustang bucks the trend; just a mere 10 percent of Mustangs sold today are white.
Currently, black is the best-selling Mustang exterior paint colour, up 10 percent over the last decade to account for 28 percent of all 2013 Mustangs sold. By comparison, only about 1.5 percent of customers between 1967 and 1973 went for black Mustangs according to historical production data provided by Marti Auto Works, the licensed supplier of Ford Motor Company production records.
On the other hand, red which has always been a popular colour for sports cars, accounts for nearly 21 percent of all Mustangs ever sold. One of the most traditional colours – it owned just over 10 percent of total Mustangs sold in 1967 – red Mustangs account for approximately 22 percent of all Mustang sales over the last decade.
Blue has made a comeback recently, after dominating the early years of Mustang, reaching a peak of 30 percent of all cars in 1968 when six different shades were offered. The availability of eye-catching shades like Grabber Blue and Kona Blue have helped that primary colour capture as much as 23 percent of sales in recent years.
Other early favorites such as green, yellow and brown have largely faded away in the 21st century. Green and yellow have mostly been found on limited edition Mustangs like the Bullitt and Boss 302 while the last brown Mustangs were built in 1989.
In addition to the typical colour palate, Mustang has been offered in a variety of specialty shades ranging from hot Playboy Pink in 1967 to colour-shifting Mystichrome on the 2004 SVT Cobra to today’s Gotta Have It Green. As a vehicle that first prided itself as “the car designed to be designed by you,” Mustang has offered customers their pick of colours, packages and special editions to make Mustang their own.
“Our Mustang owners are passionate about their cars, and the exterior paint colour they choose invokes an emotional response to the vehicle,” said Melanie Banker, Ford Mustang marketing manager. “Mustang owners buy a vehicle in School Bus Yellow or Grabber Blue because it reflects what they want their Mustang to say to the world about them.”
The passion that surrounds the Mustang brand and customer is punctuated by the colour that wraps the exterior of the vehicle. For some owners, the Mustang paint colour runs deeper than the paint on the shell of the vehicle – it helps create a bond between fellow Mustang owners who share the same passion for their cars.
The Yellow Mustang Registry is dedicated to the owners and enthusiasts of yellow Mustangs. Founded in 2001, the registry has more than 8,932 members and 8,984 registered vehicles worldwide, and has hosted more than 60 events since its founding. The yellow Mustangs in the registry range from early Springtime Yellow, offered 1965-66, to Zinc Yellow, introduced in 2000.
Similarly, AllRedMustangs.com devoted to “Ford Mustangs 1964-present – as long as it’s red,” has more than 1,300 members across 14 countries.
“Your car is an extension of you and embraces your personality,” says Steve Schattem, president and owner, AllRedMustangs.com. “I think red has become more popular over the years since the Mustang became America’s muscle car.
“Colour registries are a great way to bring people with a commonality together. It’s another way to share a common bond,” says Schattem.
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