DEARBORN -- Posting a 26th consecutive monthly sales increase, F-Series sales were up 10 percent in September versus last year, marking the fifth straight month of vehicle sales above 60,000. What’s more, Ford F-Series trucks outsold combined sales of the Chevrolet Silverado, Suburban, Cruze, Tahoe and Camaro.
“That’s powerful,” said Ford U.S. Sales Analyst Erich Merkle. “I think it speaks volumes to how far ahead we are relative to our competition in the full-size pickup segment. We continue to compete favorably even with their newest products.”
Ford Motor Company sales totaled 185,146, delivering its best September since 2006 with a 6 percent increase in the U.S., outpacing the industry and marking Ford’s 11th consecutive month of year-over-year sales increases.
“The combination of great styling, fuel economy and value delivered another solid monthly result for Ford in September,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “We’re particularly encouraged by the strength of the Fusion and Fiesta, especially in coastal markets. The F-Series also keeps delivering, with our fifth-straight month surpassing the 60,000-vehicle mark and continuing as America’s best-selling vehicle.”
Ford’s sales gain is particularly significant when you consider the fact that the industry counted the Labor Day holiday weekend – a very strong sales weekend – in August this year.
“If the Labor Day weekend falls in September, it’s an apples-to-apples comparison with September of last year because the holiday weekend is typically counted in September. But because it fell in August it made September artificially weak this year relative to last year,” explained Merkle.
“Despite that, Ford still outperformed the industry and produced a positive gain of 6 percent.”
Merkle says the reason the company did so well is because of the diversity of its product portfolio.
“As I have mentioned before, this economic recovery we’re experiencing now is different than previous recoveries for Ford, especially if you go back to 2006-7. September again supported my assertion.” he said. “When we took out that ‘home improvement’ loan in 2006 we took that money and we invested it in our products. We invested in F-Series but we also invested very heavily in cars and utilities, and all of those vehicles are paying off for us. We’re seeing growth across our entire vehicle range.”
September Ford Fusion sales of 19,972 are up 62 percent compared with a year ago. Through the first nine months of the year, Fusion retail sales are experiencing their strongest rate of growth in the west, up 59 percent. In the southeast, Fusion is up 26 percent.
The all-new Lincoln MKZ posted its best-ever September with 2,874 sold, up 12 percent compared with September last year. MKZ has reported record sales for five of the last six months.