The all-new Ford Edge Concept made its European public motor show debut at the 2014 Geneva Motor Show – giving a strong indication of the technology, design and craftsmanship direction of the company’s new large SUV for Europe. This all-new, next-generation Ford Edge will be built at Oakville Assembly.
The concept also showcases potential advanced technologies, including a push-button and remote-operated parking feature customers could use from inside or outside the vehicle.
Already popular in the Canada, U.S. and other markets, the Edge will be Ford’s first large upscale SUV for Europe, one of at least 25 new vehicles that Ford will launch in the region in the next five years.
“Ford’s SUV line-up represents a significant growth opportunity for Ford globally and in Europe,” said Barb Samardzich, chief operating officer, Ford of Europe. “The line-up of One Ford SUVs all share the same modern design, smart advanced technologies, and true capability seen in the Edge Concept. These attributes will help to differentiate Ford across the range of our global line-up.”
Key attributes of the Ford Edge Concept – a sleek, sporty appearance; capability; fuel efficiency; and technology that assists the driver – are in line with what customers value around the world, which is driving global growth in the SUV segment.
“The all-new Ford Edge Concept gives consumers in Europe a tantalising glimpse of the upscale Ford SUV experience that’s waiting just around the corner,” Samardzich said. “We are seeing strong demand for high quality products that confer status, and give a greater sense of freedom and confidence on the road.”
Data provided by IHS Automotive indicates global SUV sales grew 45 per cent between 2007 and 2012. The segment now accounts for more than 13 million sales annually – 17 per cent of the global automotive market.