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 Ford Best-Selling Brand Among American Military Families

DATE: Will be calculated from "Release Start Date" field.

DEARBORN, Mich. – When American military families buy a new vehicle, they prefer Ford trucks, utilities and cars over any other brand.
 
Three Ford products rank in the top 10 new vehicles purchased by military families, according to Polk vehicle registrations analyzed in an IHS Automotive sample of 19.3 million households that include active, retired or veteran military personnel. This sample accounts for 920,000 new and used light vehicle registrations last year. Ford F-150 pickup tops the list, while Escape ranks third overall and No. 1 among all utilities. Fusion rounds out the list, with the midsize sedan in ninth position.
 
"Military families, in particular, desire the efficiency, capability and smart technology Ford vehicles offer," said Jim Farley, Ford executive vice president, Global Marketing, Sales, Service and Lincoln. "Ford has a long history of supporting active-duty military personnel and veterans, and it is an honor American military families buy Ford more than any other brand."
 
Built Ford Tough
F-150 market share among American military families is higher than the truck’s portion of the overall retail vehicle market, which is significant because F-150 is the best-selling vehicle in the United States. F-150 is manufactured at Dearborn Truck Plant in Michigan and Kansas City Assembly Plant in Missouri.
 

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7/7/2014 12:00 AM